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Why printing is still very much alive and needs to be incorporated into your marketing strategy

With the evolution of the QR code, NFC and other spiffy technologies doomsayers were saying that printing was dead and we should all move on. In fact, QR codes have found their place in printing and not reduced it to a pile of ash. Nokia hasn’t moved very far with NFC as far as we can see and other technologies have come and gone.

So where does this leave the power of print in your marketing mix?

Printing is more dynamic than ever, with the opportunities to print on different materials and in different styles which is enough to blow any experienced marketeer’s mind. If you’ve ignored printing recently in favour of more digital led medium’s, now is the time to get involved in robust and value for money methods of marketing.

What can be printed?

This list is endless and should really be met with the response ‘what cannot be printed on’. Printing on plastics is one of the most dynamic emerging trends in recent years, with plastic being so versatile we can produce items so durable and fresh that your marketing spend goes further. From business cards to plastic menus, the printing possibilities are endless.

How can I integrate this into my marketing strategy?

Despite the majority of marketing heading online, there are still numerous methods to interact and network in a tactile fashion. Business exhibitions are an ideal place to market yourself and your business; building a temporary relationship at the convention is easy enough, but making them remember you is something else. This is where the business card comes in handy; all of your contact details in one place that is small enough to fit in your pocket.

Having a plastic printed menu that is quirky and different could lead a customer to post on their social media resulting in free advertising. It is the little things in the end that can result in a big difference.

When can I start to add this to my strategy?

Right now! All you need to do is pick your product, upload your design and leave the printing to us! If you have any queries about our products, please do get in touch. You can call us on 0844 884 3422 or you can email us at printstore@reflex-print.co.uk and we will reply as soon as we can.


Print Marketing Ideas

Posted by Matthew Apps on


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