Branding a brand new bakery can be a challenge, especially when you have to compete with hundreds of other bakeries offering the same service. However, it is possible to stand out from the pack if you use effective branding strategies for your business. In this article, we’re going to give you a few bakery branding ideas to help you promote your bakery the right way.
Improve Your Online Presence
In this day and age, it is almost impossible to really make a mark if you don’t have a strong online presence. However, you don’t have to be on social media 24/7 or create the latest viral sensation in order to do so. While having a good social media strategy certainly helps, you have to get the basics down first.
It all starts with having a nicely designed and well optimised website. Your website is your window to the world and is your chance to make a strong first impression. Second, you have to make sure that you increase your local presence on the search engines.
The first thing you should do is set up a Google My Business profile. It’s incredibly simple and is an essential step if you want to improve your local results. Once your profile is set up, people will have a better idea of what your business is all about, your business hours and contact info. They will also be able to access reviews and get directions to your business.
Set Yourself Apart
In a sector as competitive as the bakery business, it is essential to set yourself apart from your competition if you want to succeed. When choosing products to promote your bakery, take note of the latest trends and try to capitalise on them. If organic whole grain gluten free breads are in style, then why not offer whole grain gluten free cupcakes, breads and pizza crusts for instance? If you’re not sure of what is in demand at the moment, you can always survey your customers and ask them directly.
Setting yourself apart is another area where branding is important. For example, did you know you could buy product advertisers that are ideal for this job? Product advertisers are basically plastic signs containing your branding that can be customised to your needs. So, you can include information about the product itself, its name, its price, and include your branding. These plastic signs can be attached to your cakes and other bakery products and are sure to attract the attention of consumers who are browsing.
Offer Value
The baker’s dozen is one of the simplest, but most effective, ways to keep customers coming back. This instantly creates a connection with your customers and they will be more inclined to give your bakery positive reviews. Don’t be afraid to offer freebies that won’t cut into your bottom line. They might not cost you much, but they will go a long way with your customers
Reviews are the bread and butter (no pun intended) of any viable business these days. In this day and age, people will flock to Google before they even think of trying a new business. This is why it is not only important to offer value, but focus on quality first. Reviews can’t be bought, and you simply can’t get away with cutting corners in the current climate.
Conclusion
Successfully branding a new bakery can be done if you go about it the right way and apply these bakery advertising ideas. Remember to stake your local presence, set yourself apart with your line of products, and above all, remember to focus on quality and offer added value to your clients.
